CRM Executive

About Hachette UK

Hachette UK is a creative powerhouse and the UK's second largest book publishing group. Our mission is to make it easy for everyone to discover new worlds of ideas, learning, entertainment and opportunity.

We're made up of 12 autonomous publishing divisions and over 60 imprints with a rich and diverse history and an incredible range of authors. We're also the market leader in e-books and publish a range of bestsellers in audio format, the fastest growing part of our business.

Our award-winning adult publishing divisions are Orion, which won Publisher of the Year at the 2021 British Book Awards; Little, Brown; John Murray Press; Hodder & Stoughton; Headline; Quercus; Octopus, Bookouture and Dialogue Books. They publish fiction and non-fiction in digital, audio and print format, from the world's best and most diverse authors, including Brit Bennett, Candice Carty-Williams, Martina Cole, Michael Connelly, John Grisham, Stephen King, Stieg Larsson, Nelson Mandela, Stephenie Meyer, Maggie O'Farrell, Delia Owens, Ian Rankin, J.K. Rowling, Colson Whitehead, and Malala Yousafzai. Hachette Children's Group publishes a wide and vibrant range of books for children across all age ranges, while Hodder Education is a market leader in resources for both primary and secondary schools.

Hachette UK is part of Hachette Livre, the world's third largest trade and educational publisher. As well as our headquarters in Carmelite House, London, and our state-of-the-art book distribution centre in Didcot, Oxfordshire, we have recently opened five new offices in Manchester, Bristol, Sheffield, Newcastle, and Edinburgh. The UK region also includes offices in Australia, New Zealand, India, Singapore, the Caribbean, and Ireland.

It's an exciting time to join our business because the publishing market continues to grow and thrive. The UK remains the largest exporter of physical books in the world and book adaptations for film and TV are the foundation of the UK's creative industries.

The CRM team is part of Hachette's Central teams and functions as an internal agency to support divisional marketers across the business. We help manage and maintain their CRM database and provide advice and training on Email Marketing and CRM best practices.

The CRM team at Hachette is on an exciting journey. We have recently adopted a new and innovative CRM tool called Imagino, with the goal of developing CRM best practices throughout the business. We have ambitious plans to upgrade our CRM reporting capacity to support the business in generating incremental revenue through email marketing campaigns and gaining a deeper understanding of our consumers.

This role reports to the Group CRM Manager.

In this role, you will:

• Support our marketing teams with their daily CRM duties across our 100+ newsletter lists, including setting up data capture and email marketing campaigns, ensuring compliance with GDPR guidelines.
• Build revenue-generating automated email marketing campaigns for our author, reading community, imprint, and e-commerce newsletters.
• Maintain our online CRM course for beginners and newcomers, and update our CRM best practice guides for advanced users.
• Support the development of our central reading communities through reporting and email campaigns.
• Participate in CRM migration projects aimed at onboarding newly acquired divisions.
• Assist the CRM Manager in building and maintaining company-wide CRM reports.

• Proven experience in digital marketing, especially email marketing.
• Experience with industry-standard CRM tools like Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, Campaign Monitor, Mailchimp, or similar, would be ideal.
• Curiosity about the technical aspects of CRM and how data management enables state-of-the-art email marketing campaigns.
• Efficiency and accuracy in administrative tasks, with a proactive and positive approach.
• Strong organizational skills and attention to detail.
• Ability to teach complex concepts in layman's terms.
• Excellent written and verbal communication skills. This role requires comfort in dealing with a wide variety of stakeholders (IT, third-party agencies, marketers) from across the globe (United States, France, Germany, Australia, New Zealand).

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• 12 Staff-led employee networks that are voluntary, including Gender Balance, Thrive, Pride, All Together, Wellbeing and religious networks
• Season ticket loans
• And much more!

This role can be based at our London office, or at any of our new regional offices in Sheffield, Edinburgh or Bristol, with a blend of in-office (3 days) and homeworking (2 days) per week.

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.

If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org