Digital Marketing Manager

What you'll be doing: Proactively manage and update Active Care Group's website and oversee other websites across Active Care Group's portfolio, ensuring content is up to date with ability to proactively suggest and implement improvements where required. Maintain and grow our social media presence including identifying, creating and planning suitable content. Create successful email marketing campaigns including template design within Salesforce Oversee the management and production of video content. Schedule and booking of photography including the briefing of relevant team/s. Management of external online directories, ensuring content is up to date and regularly updated. Creation and management of podcasts and blogs. Work with Marketing Executives to optimise our digital marketing presence across our case management / recruitment divisions and teams. Measure and report performance of all digital marketing activity and assess against goals (ROI and KPIs). Management and reporting of our Google reviews. Line management of marketing team member/s. Knowledge, Skills and Qualifications: 7+ years' experience as a Digital Marketing Manager with in-depth knowledge of digital marketing channels Degree in Marketing or related field Health or social care sector experience is essential Line management experience Experience: Demonstrable experience leading and managing SEO/PPC, email and social media campaigns. Highly creative with experience in devising digital campaigns that engage, inform and motivate. Solid knowledge of Google Analytics. Experience in setting up and optimising Google Adwords campaigns Strong analytical and project management skills and data-driven thinking Up to date with the latest trends and best practices in online marketing and reporting. Experience with online marketing tools and practices: SEO/PPC, CRM Software, Wordpress, Mailchimp, Salesforce, Hootsuite, HTML and web design. Knowledge of Adobe Creative Suite or Canva. Strong communication skills. Outstanding copywriting and proofreading ability, with fantastic attention to detail. We also want to ensure that individuals with disabilities are provided reasonable facilities to participate in job applications or interviews to perform essential job functions. To support this, we are a Disability Confident committed employer. ACGSP What to look forward to: 25 days plus bank holidays Birthday off Join the Active Learning Hub and benefit from a wide range of e learning and face to face training and development opportunities Active Reward App giving discounts and savings on your weekly shop Free 24 hour confidential Employee Assistance Programme Helpline & App to support with legal, health, wellbeing, relationship and consumer advice A Nest Personal Pension account Access to join a Medicash Health Plan for you and your family to save money on everyday health essentials - like going to the dentist or opticians We recognise outstanding Active Behaviours via the Active Awards programme Enhanced Sick & Maternity Pay benefits Refer a Friend Scheme and earn yourself up to £1000 by recommending someone you know ......and, of course, the support and guidance of our qualified clinical and business leadership teams so that you can really develop your career with Active Care Group

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