Events Officer

Job Purpose Generate significant levels of income and raise the profile of Birmingham Hospice through the effective administration, marketing and recruitment of supporters to hospice own and third party events. Working with the Senior Events Manager proactively seek new income generation opportunities through events channels, including, but not limited to delivering new and current hospice events. Income Generation Using sector knowledge research, create and manage a portfolio of events to meet annual income and expenditure targets, identifying opportunities for year on year growth and potential expenditure savings. Work with the Senior Events Manager to implement an annual programme of events activity and contribute to the development of an annual events strategy through market research and recommendations. Develop feasibility studies for new events and present them to the Senior Events Manager, using your knowledge of fundraising events to persuade and influence key decision makers. Keep abreast of new trends and income generation opportunities in the events arena. Event Support Deliver and support events from concept to completion Lead on all communications and negotiations with suppliers of designated events to minimise costs and maximise marketing opportunities. Ensure a gold standard supporter journey is delivered to all event participants, looking for opportunities to improve supporter retention where possible. Work in partnership with the supporter experience team to create and administer event registrations, welcome packs, thanking and retention materials for each event participant. Update Donorflex with new event participants and record all participant communications. Ensure all supporter journey materials are kept up to date and relevant. Lead on the recruitment of volunteers to support events. Attend all hospice own events and support the wider events team with attendance at third party events. Support event participants through their fundraising journey with regular telephone and email communications, provision of fundraising materials and event updates. Where required, support events team colleagues with the organisation and delivery of other events Event Marketing Lead on the creation and distribution of all marketing materials for designated events Develop and deliver promotional activities to publicise the events calendar internally across both hospice sites and to Birmingham Hospice supporter base and externally to the wider Birmingham and Sandwell community, to include:- Management of information stands and displays at various events and venues to promote Birmingham Hospice events, taking the opportunity to also cross sell other fundraising campaigns Design and fulfillment of direct mail and email communications Planning and writing copy for social media and web marketing Working closely with the wider fundraising team to promote events to their supporter base Production of internal communications and displays across both hospice sites Hosting of information evenings, working with external suppliers to source speakers, book venues and provide catering Research and identify new target audiences for the promotion of events. Work with the Marketing & Communications team to obtain patient and bereaved families case studies and stories. Brand development and reputation Ensure all event communications and marketing collateral adhere to and promote Birmingham Hospice brands and reputation. Operate as a fundraising spokesperson and be an ambassador for the charity, attending networking events, press calls, radio and TV interviews when required. Monitor potential opportunities and threats and ensure internal and relevant external audiences are aware of both. Represent Income Generation and Marketing on charity Committees and actively participate in other charity wide projects when required. Budgeting and Reporting Manage a set budget for designated event expenditure. Produce event income and expenditure budget reports with KPIs for each area of activity, demonstrating achievement of fundraising targets and event objectives. Produce robust evaluation event reports to inform future strategies and make recommendations for areas of improvement. Manage stock control and utilisation of all fundraising collateral and merchandise and work with the Fundraising Marketing Manager to ensure that the fundraising team have fit for purpose resources. Expectations Work flexible hours including evenings and weekends when required. Ability to travel to external meetings Ability to work across both hospice sites Assist at fundraising events and activities where appropriate and necessary Undertake any other duties as may be required by the Senior Events Manager and/or Income Generation Director.

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