Fundraising Marketing Officer

Planning and Development Manage own workload to deliver on set objectives and KPIs Build strong working relationships with all income generation and marketing colleagues and teams across the wider charity Research and develop new marketing trends and opportunities to help maximise income generation opportunities Ensure all income generation communications and marketing materials meet legal, compliance and regulatory requirements including Charity Commission, Gift Aid, GDPR and hospice policies Have a good understanding of income generation and hospice care Be an active participant in all income generation team meetings and working groups Content Creation print and digital Design artwork and write copy to support income generation colleagues Update existing artwork as required and brief external designers when needed Support income generation colleagues to produce and deliver direct mail appeals Work with fundraising colleagues to produce engaging supporter materials to help develop income from new and existing supporters Identify newsworthy fundraising and retail stories and support the delivery of press releases, editorial content and blogs accordingly Act as a brand guardian, ensuring Birmingham Hospice and its associated brands are recognised on all fundraising and retail printed collateral, merchandise and signage, as well as digitally Liaise with fundraising and retail colleagues and the Fundraising Marketing Manager to ensure all copy is proof-read, edited, signed off and approved in a timely manner Build strong relationships with external suppliers to ensure efficient working and value for money at all times. Build strong media and PR relationships with local and national press and engage them in the charitys fundraising and retail activities Ensure that all marketing materials are produced on time and within budget Lead on email marketing by producing and distributing high-quality and engaging communications to our database. Case Study Management Support income generation campaigns by collating and distributing powerful and engaging case studies to be used across print, digital and social media Develop and maintain a suite of case studies, including patient, staff/volunteer and participant stories, to support income generation colleagues Ensure that all interactions with people involved in case studies reflect positively on Birmingham Hospice Photography and Videography Lead on photography and videography support for income generation colleagues Develop and maintain a photography and videography suite Organise and manage photoshoots either internally or with external support as appropriate Build strong relationships with external suppliers to ensure efficient working and value for money at all times. Digital and Social Media Work with the Fundraising Marketing Manager and Communications and Marketing Assistant to ensure that messaging is consistent across online and offline channels Create content for social media as and when needed as part of campaigns or day-to-day posting. Cover Communications and Marketing Assistants workload during periods of absence e.g., scheduling social media, etc. Expectations Work flexible hours including evenings and weekends when required Ability to travel to external meetings Ability to work across both hospice sites Assist at fundraising events and activities where appropriate and necessary Undertake any other duties as may be required by the Fundraising Marketing Manager and/or Income Generation Director.

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