Media and Campaigns Officer

Job responsibilities

In this role, you are accountable for:

Developing and maintaining excellent working relationships with theCommunications team at the Department of Health and Social Care and at other arms length bodies, journalists and senior managers at the NHSBSA.

Acting as a business partner to specific service areas, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, helping to deliver the NHSBSAs business strategy.

Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate.

Taking a proactive approach to media relations and working with Heads of Service to brief key journalists on NHSBSA initiatives as appropriate.

Writing press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.

Collating and delivering media and campaign monitoring reports, which will form part of an overall performance dashboard for the Communications and Marketing team.

Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.

Managing crisis communications for your service area and working across the organisation to ensure messages are reflected internally and externally as appropriate.

Developing, implementing and evaluating high quality, external communications campaigns using the Government Communication Service OASIS model to influence demand and behaviour change, particularly increasing awareness of our services and how to access them correctly.

Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.

Working with colleagues in the wider Communications and Marketing team to develop a communications forward plan to map out activity.

Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion.

Building strong and positive relationships with senior colleagues and networks across the NHSBSA and acting as the communications link between your service area and other government departments, professional bodies and key journalists.

In addition to the above accountabilities, as post holder you are expected to:

Undertake additional duties and responsibilities in line with the overall purpose of your role and as agreed by your line manager.

Demonstrate NHSBSA values and core capabilities in all aspects of your work.

Foster an environment where your own and colleagues safety and well-being is promoted.

Contribute to a culture which values diversity and inclusion.

Comply with NHSBSA policies, procedures and protocols as they apply to your role.

Person Specification

Qualifications

Essential

• Degree in relevant subject area or equivalent relevant experience.

Desirable

• Postgraduate qualification in a relevant subject area.

Experience

Essential

• Significant experience of working with senior managers on a wide range of communications - digital engagement, media handling, proactive PR, marketing, campaigning, communications strategy and evaluation.
• Experience of delivering behaviour change campaigns and using data and insight for evaluation.
• Experience of creating and delivering communications plans and developing media strategies and protocols.
• Experience of achieving an effective balance between decisiveness and analysis - recognises when an issue requires a more considered response or immediate confident decision.
• Experience of working collaboratively with key stakeholders to come to an agreed outcome.

Desirable

• Experience of operating within a large, multi-site and complex organisation.

Personal qualities, knowledge and skills

Essential

• Specialist media handling skills - experience in the handling of high profile, complex, sensitive issues with potential to damage reputation.
• Ability to operate dynamically in an environment of change and manage and prioritise multiple programmes of work.
• Strong team player, committed to an ethos of continuous improvement, and has a positive outlook and attitude, acting with passion, enthusiasm and commitment.
• Ability to analyse highly complex and sensitive information and persuade others to take an appropriate communications approach.
• Understanding of and use of new technologies including social media and apps, and is proactive and creative, with a track record of trying new things.

Desirable

• Understanding of data and audience insight to inform communications activity.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab) .

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. ...