Marketing Manager (21969)

• Advertised Salary: £41,000 - £46,000 DOE
• Function: Funeralcare
• Job Number: 21969
• Contract Type: Fixed Term Contract
• Full/Part Time: Full Time
• Total Contracted Hours: 39
• Closing Date: 5 November 2024
• Postcode: PO6 3FE
• Shift Pattern: Monday - Friday
• Location: Portsmouth (Lakeside Head Office)

We have an exciting opportunity to join our team as a Marketing Manager.

You'll be creating, planning and delivering multi channel customer and member marketing campaigns in line with our strategies, driving delivery of customer targets and KPIs for our End of Life Services operation's.

We're offering a 12 month fixed term contract working Monday to Friday. This role is based at our head office in Portsmouth and offers hybrid working with a minimum of 2 days in the office. The office has great amenities with free onsite parking and a shuttle bus service.

What to expect

• Creates and delivers the annual online and offline marketing plans and campaigns.
• Works with external agencies to support implementation of marketing campaigns. Key responsibilities include audience selection based on segmentation analysis, creative and content brief design, managing content and creative execution, digital campaign testing, reviewing campaign metrics and performance and running follow up/re-targeting campaigns while ensuring brand compliance.
• Identify and produce effective branded collateral to support customer journeys for all End of Life Service business areas, helping to drive engagement and ultimately sales.
• Works with operational, communications and community teams, as well as third party agencies to develop and deliver the annual marketing content strategy and marketing events calendar.
• Plan and run marketing campaigns in Agile methodology, owning the creation and prioritisation of the backlog.
• Manage all customer and member advertising and maximise the halo effect of Group-led advertising.
• Use customer insight and data, analyse marketing campaigns and performance.
• Work with End if Life Services Operations team to identify product and service promotion opportunities to improve customer engagement.
• Managing marketing budgets and value derived from third party support is maximised.

Key skills required

• Experienced Marketing professional
• Degree or relevant marketing professional qualification (Desirable)
• Experience in marketing & digital execution
• Experience in brand marketing
• Understanding of AdTech and MarTech
• Excellent organisational skills with high attention to detail & accuracy
• Able to prioritise workload effectively
• UK Driving Licence - travel to sites may be required

Benefits

• Salary £41,000 - £46,000 DOE
• 34 days of annual leave (incl bank holidays) increasing to a maximum of 39 days after 5 years' service.
• 20% discount in stores
• Private medical insurance
• Critical illness insurance
• Group life assurance
• Share incentive plan
• NEST pension
• Cycle-to-work scheme
• Free onsite parking at our Lakeside Head Office
• Opportunities to develop your skills through apprenticeships and our own in-house training & development programmes

About Us

We're an independent Co-op, operating across the south of England running convenience food stores, funeral homes, crematoria, natural/woodland burial grounds and a Starbucks coffee franchise. We're owned by our 200,000+ members, have over 4,000 colleagues and a purpose of working together for the benefit of our communities. We have a commitment to sustainable business and a promise to provide a fair, fresh approach, for all. Become part of the family who are proud to serve local communities and put people first.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.