Consumer Insight & Experience Manager

One Year. Two million fundraisers. £40 million raised.

Consumer Insight & Experience Manager

£38,000 - £44,000 per annum + benefits

Reports to: Product & Marketing Insight Lead

Directorate: Marketing, Fundraising & Engagement

Contract: 12 month fixed-term contract

Hours: Full time 35 hours per week

Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Closing date: 12 July 2024 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. If you require more time to apply as part of a reasonable adjustment, please contact [email protected] as soon as possible.

Recruitment process: One competency-based interview

Interview date: From the week commencing 15 July 2024

How do I apply? We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who wants to develop their skills, someone like you.

The Consumer Insight & Experience team collaborate across the Marketing, Fundraising & Events directorate to ensure our portfolio strategy and management, communications, new opportunities, and 30+ products (e.g. Race 4 Life, Weekly Lottery, Legacy Giving, Regular Giving etc) are audience-focussed while giving our audience a voice. Therefore, this team are essential to how we engage with the public in deep and meaningful ways, ultimately helping Cancer Research UK to become the number one brand in the charity sector and the number one charity for supporter experience.

As a Consumer Insight & Experience Manager, you will collaborate with the Senior Manager to deliver a programme of work that aims to deliver our ambition to be more audience-centric as part of our Engage Strategy. This will involve leading the implementation of our audience framework and delivering a range of projects. You will partner across the directorate to provide expert advice that ensures we are driving a data-led, audience-centric approach to our Marketing and Fundraising activity. For example, you will create and manage segmentation projects; communicate segmentation insights and ensure findings are fully embedded; and commission and manage additional consumer insight via agencies.

Furthermore, you will have the opportunity to work on our organisational-wide strategy and brand collaborating with supporters and philanthropists to understand what they want to see and hear in Cancer Research UK's messaging. If you are a consumer-focused Analyst with a background in quantitative and qualitative market research who has handled large data sets using SPSS and partnered with marketing teams, we would love for you to join our mission.

What will I be doing?

• Collaborating with the Senior Manager to lead the implementation and communication of Cancer Research UK's Audience Framework.

• Carrying out quantitative audience data analysis using SPSS and Excel.

• Using audience data to advise colleagues across the Marketing, Fundraising & Events directorate on how best to approach our target audience.

• Supporting the Senior Manager to deliver a programme of insight & experience projects with a particular focus on segmentation and audience-centric projects.

• Carrying out end-to-end market research projects which will include leading primary research projects and carrying out secondary data analysis.

• Commissioning and managing market research agencies and consultants (including managing timelines, budgets, processes, data quality checks, and ensuring value for money).

• Developing strong, collaborative relationships with internal stakeholders helping them understand their insight requirements and ambitions.

What are you looking for?

• Consumer-focused Data/ Research/ Insight Analyst with a background in quantitative and qualitative market research techniques.

• Strong quantitative analysis skills with experience handling large, complex data sets using SPSS (Statistical Package for the Social Sciences) and advanced Excel.

• Worked closely with Marketing teams to improve audience targeting.

• Excellent stakeholder management and collaboration skills with an ability to communicate clearly and bring internal perspectives and external trends into your work.

• Worked with audience segmentations.

• Proven background in project and agency management (including managing timelines, budgets, and processes).

• Ability to prioritise and manage own workload and meet deadlines while maintaining strong attention to detail and effectively managing expectations.

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

Additional information

If you want to know more about this role, here is a full job description. Please note this is a generalist profile used for internal & external purposes meaning we don't expect candidates to meet all the criteria included (we will be shortlisting based on the criteria advertised).

For more information about working with us please visit our website or contact us at [email protected].

For more updates on our work and careers, follow us on: LinkedIn, Facebook, Instagram, X and YouTube.

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact [email protected] or 020 3469 8400 as soon as possible.

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.