Director of Marketing Engagement

Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.

THE PURPOSE OF THE ROLE: Develop more impactful marketing strategies, technology and plans to build more meaningful and valuable relationships with customers.

Reporting to the Chief Marketing Officer, this is a senior role that has 2 critical requirements: marrying leading MarTech thinking and experience with strong data-based focus on how we optimise our customer journeys to derive maximum value and serve customers better. This includes leading and driving our daily CRM performance and engagement.

KPI's: Monthly trackable customers, Customer Lifetime value, Retention, MarTech roadmap to deliver cost per order efficiencies.

LOCATION: 2 days per week in our offices, of which minimum 1 day (ideally 2) in our Head Office in Nuneaton alongside Hybrid working. We also have a London Hub.

KEY RESPONSIBILITIES:

• Marketing Leadership: Contribute to strategic decision-making and the development of customer journeys, aligning marketing strategies with business goals while fostering a culture of innovation and high performance.
• CRM: Oversee the creation and execution of a comprehensive CRM strategy, leveraging data to enhance customer engagement, retention, and alignment with business objectives.
• Group MarTech: Lead the global implementation of data-driven MarTech tools, optimising marketing capabilities and performance across markets while ensuring alignment with business goals and compliance.
• Customer Journeys: Develop and activate data-driven customer journeys with coordinated cross-channel messaging to enhance engagement and retention.
• Development of High Performing Teams: Inspire and lead marketing teams by aligning leadership with company values, driving team cohesion, and implementing strong talent development strategies.

Key Requirements:

• Significant relevant experience as a marketing and business leader, developing and optimising marketing capability effectiveness to drive performance.
• High degree of strategic thinking combined with proven record of tactical and executional excellence.
• Data-led marketeer, ROI driven and commercially astute.
• Experience leading teams across multiple marketing workstreams.
• Detail focused and fast paced, motivated both by developing strong customer plans as well as reacting to tactical needs of the business dependent on performance.
• Senior leader, ability to manage key stakeholders at exec level, working cross functionally with other departments and a proven leader of teams developing a high-performance focused culture.

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Bonus
• Pension company contribution
• 33 Days Holiday per year (Inclusive of bank holidays)
• Private Medical Care
• Exclusive benefits, free advice and savings from a range of retailers and providers
• Electric Car Scheme

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).

#LI-JS1 #LI-Hybrid