Senior PR Manager

Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.

We're looking for a creative and strategic Senior PR Manager to help tell our story and connect with key media, influencers, and opinion leaders. In this role, you'll lead the development and activation of PR campaigns that promote our exciting brands, drive awareness, and make wellness a way of life for everyone.

You'll report directly to the Head of PR and play a pivotal role in shaping our communications strategy, managing our press office, and ensuring the successful delivery of both proactive and reactive media activity.

Key Accountabilities

• Lead the development and implementation of 360-degree PR campaigns to increase brand awareness and media engagement.
• Create and execute insight-led PR strategies, aligning them with business goals and consumer trends.
• Manage the day-to-day operations of the press office, ensuring swift and accurate responses to media inquiries.
• Foster relationships with key media outlets, influencers, and opinion leaders to elevate our brand.
• Collaborate with internal teams such as marketing, content, and social media to produce compelling PR assets.
• Manage and evaluate external PR and monitoring agencies, ensuring campaigns are tracked and measured for effectiveness.
• Handle crisis communications with confidence and accuracy, safeguarding the brand's reputation.

Location: This role is based in Nuneaton, with occasional travel to our London Hub or other H&B locations as needed. We offer hybrid working arrangements, supporting flexibility and productivity, with a requirement of at least 2 days per week in the office.

• Proven experience in PR, ideally within the retail or wellness sector.
• Strong media and influencer relations skills, with an established network of contacts.
• Exceptional written and verbal communication skills, with an eye for creating engaging content.
• Strategic thinker with the ability to manage complex campaigns and provide innovative solutions.
• Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience working with PR agencies and managing budgets.

Why Holland & Barrett?

Join us at an exciting time of growth and transformation, where your work will have a real impact on the wellness of millions. You'll be part of a collaborative and dynamic team, helping to shape the future of wellness retail.

Apply now to become a part of our wellness journey!

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Bonus
• Pension company contribution
• 33 Days Holiday per year (Inclusive of bank holidays)
• Private Medical Care
• Exclusive benefits, free advice and savings from a range of retailers and providers
• Electric Car Scheme

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).

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