Conversion Rate Optimisation Experimentation Lead

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Job Description Summary

Job Description

Job title: Conversion Rate Optimisation Experimentation Lead

Location: Edinburgh

Salary: circa £90,000 Dependent on experience

Hours: Full time

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Edinburgh office.

About this opportunity:

As the Conversion Rate Optimisation Experimentation Lead (CRO), you'll play a pivotal role in improving our digital channels to drive conversion optimisation and customer experience improvements. This role focuses on owning the development, execution, and analysis of data-driven A/B tests, multivariate experiments, and personalisation strategies across our website, mobile apps, and digital products.

You'll be responsible for collaborating with cross-functional teams to unlock growth opportunities and deliver significant, measurable improvements to our digital touchpoints.

You'll have accountability for budget management, including costs relating to agency/suppliers and project work and will provide (re)forecasts to Finance on a regular basis. To ensure we work with the best external partners and get the most out of them - the CRO lead will have oversight of all regular review meetings, sourcing new suppliers as requirements and management through the contractual and RFP processes.

What you'll be doing:

• Shape and be responsible for the overall CRO experimentation strategy for the bank, aligning it with broader business goals and key performance metrics.
• Design, implement, and analyse A/B and multivariate tests across digital platforms to optimize user experience and improve conversion rates.
• Own and lead a robust experimentation roadmap, ensuring tests are prioritised based on business impact and feasibility. Promoting the value of experimentation and sharing results with senior leadership and partners. Continuously supervise and report on test performance, translating results into actionable recommendations for partners at all levels.
• Collaborate with data science and analytics teams to interpret experiment results, identifying key insights and opportunities to refine strategies. Partner with User Experience, design, and research teams to translate user insights into testable hypotheses, optimising conversion funnels and user journeys.
• Lead collaboration with product, marketing, IT, and customer experience teams to ensure experimentation aligns with broader digital initiatives. Driving a more tailored user experience through targeted content and user segmentation.
• Coordinate the bank's experimentation and CRO tools, ensuring the tech stack is optimized for maximum performance (e.g., Google Optimize, Optimizely, or similar platforms).

Why Lloyds Banking Group

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We're growing with purpose. Join us on our journey and you will too!

What you'll need:

• Extensive experience in CRO, having run projects from concept to execution, in a highly regulated environment with a focus on running and analysing A/B and multivariate tests.
• Strong understanding of User Experience and customer journey mapping, optimising user experience for digital products.
• Strong proficiency with CRO platforms (e.g., Google Optimize, Optimizely, VWO) and sophisticated understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics). Proven knowledge of HTML, CSS, JavaScript, and the mechanics of front-end development to collaborate closely with development teams.
• Strong quantitative skills with a proven ability to interpret complex data and translate it into significant insights. Hands-on experience in using statistical analysis and hypothesis testing.
• Ability to influence and encourage a culture of experimentation within an organisation through strong communication skills, able to convey complex test results to a non-technical audience and senior partners.
• Experience in personalisation and customer segmentation strategies is highly desirable.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it's why we especially welcome applications from under-represented groups.

We're disability confident. So, if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares!
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.