Conversion Rate Optimisation Experimentation Manager

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Salary Range

We support flexible working - click here for more information on flexible working options

Flexible Working Options

Job Description Summary

Job Description

Job title: Conversion Rate Optimisation Experimentation Manager

Location: Edinburgh

Salary: £57,000 - £63,500

Hours: Full time

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Edinburgh office.

About this opportunity:

We have an exciting opportunity to join us in our Insurance, Pensions and Investments (IP&I) as a Conversion Rate Optimisation Experimentation Manager (CRO).

This role offers an outstanding opportunity to work alongside CRO professionals and grow your expertise in a dynamic, data-driven environment.

You'll support the development and delivery of strategies for improving the bank's digital channels. You'll play a key role in running tests, multivariate experiments, and personalisation initiatives across our website, mobile apps, and other digital products.

What you'll be doing:

• Assist in the planning, setup, and execution of A/B and multivariate tests across various digital platforms, ensuring they align with CRO strategies.
• Work with the analytics team to capture data from experiments and generate reports on test performance, offering insights and recommendations based on the results. Helping to manage and maintain the experimentation roadmap, prioritising tests based on business objectives and available resources.
• Collaborate with the Senior CRO Lead and other partners to develop testable hypotheses based on user behaviour, research, and business needs. Assist in gathering qualitative insights through user research, surveys, and analytics to better understand customer difficulties and areas for improvement.
• Work closely with teams in marketing, user experience, design, and product to implement experiments that enhance customer journeys and improve digital performance.
• Gain hands-on experience with CRO tools (e.g., Google Optimize, Optimizely, VWO), ensuring experiments are set up accurately and running efficiently. Stay updated on the latest CRO trends, tools, and standard processes, giving ideas and suggestions to refine testing methodologies.
• Supporting the preparation of regular performance updates for internal teams, ensuring clear communication of experiment results and ongoing CRO initiatives.

Why Lloyds Banking Group

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We're growing with purpose. Join us on our journey and you will too!

What you'll need:

• Experience in a digital marketing, analytics, or CRO-focused role, within financial services.
• Familiarity with CRO platforms (e.g., Google Optimize, Optimizely, or similar). Basic understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) to supervise and evaluate test performance.
• Strong quantitative skills and attention to detail with experience of interpreting data and drawing actionable insights with the ability to convey test results and insights to both technical and non-technical teams.
• An understanding of user experience principles and customer journey optimisation, with a focus on improving digital interactions.
• Previous experience in supporting A/B testing and optimization efforts would be helpful along with experience with Excel and data visualization tools (e.g., Tableau) to build reports.
• Familiarity with user research methods and tools and knowledge of HTML, CSS, and JavaScript.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it's why we especially welcome applications from under-represented groups.

We're disability confident. So, if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares!
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.