Band 5 Marketing Officer

DUTIES AND RESPONSIBILITIES Act as marketing lead for key projects and provide marketing and communications support for all PPU campaigns, projects and business initiatives with the aim to maximise theatre utilisation, increase inpatient occupancy and drive outpatient referrals to consultants Lead on producing all marketing materials, online publications, patient information leaflets and advertisements Assist in providing tailor made marketing campaigns and initiatives for PPU consultants across the trust to help establish and grow their private practice, in line with PPUs objectives Write and produce a wide range of written materials aimed at GPs as part of the units GP marketing strategy including flyers, newsletters, presentations and briefing documents Support the GP and Consultant Liaison in the administration and delivery of GP events and more specifically, GP marketing Attend GP events as and when necessary Support the Marketing Manager in providing tailor made marketing campaigns and initiatives for new PPU services to help raise awareness and generate private referrals Lead on producing internal communications and publications to ensure all PPU staff are aware what is happening across the organisation Produce reports (routine and ad-hoc) as requested by the PPU Marketing Manager to highlight the monthly, quarterly and annual ROI of the teams marketing initiatives Create captivating content for the units social media channels, which may include writing blogs, articles, posts and multimedia content. Develop and update website content across all PPU websites on an ongoing basis and manage all social media platforms for the unit Stay up-to-date with the latest social media trends and digital technologies Monitor UK PPC campaigns in partnership with our external agency and facilitate a close working relationship with PPUs digital marketing service provider to ensure a strong digital presence is maintained Liaise with advertisers to secure print, editorial, out of home and digital advertising opportunities to increase awareness of PPU and maintain the reputation of the world class Consultants and the Royal Free brand Input ideas and requirements into annual business plans and build and cost marketing plans to support the key business initiatives Raise and receipt all marketing and communications related purchase orders Manage the marketing stock and keep an accurate inventory Support the Overseas Business Development teams with their marketing strategy to increase embassy referrals and raise the international profile of the unit and its Consultants Present a professional image for the service at all times and ensure the provision of a comprehensive, world class service to patients, relatives/carers, clinicians and external agencies.

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