Travel is one of life’s greatest and most exciting joys, but sometimes it can seem like the same countries get all the glory. While there’s good reason people flock to countries like Spain, France, and Italy – and tropical destinations like Thailand and the Caribbean – many under-the-radar countries have just as much to offer.
The beauty of visiting these countries rather than the usual tourist hotspots isn’t just that you’ll save money. Away from the throngs of tourists, you’ll probably enjoy a far more immersive and authentic travel experience and perhaps see a side of the world you didn’t even know existed.
You also don’t have to jet off to the farthest corners of the globe to discover off-the-beaten-track destinations. So, to get you inspired, here are 13 of the most underrated countries to visit in 2025.
If you’re looking to plan a holiday, why not try our holiday itinerary helper or browse thousands of exciting deals on Rest Less?
1. Montenegro
Montenegro may be a new country (it gained independence in 2006), but it’s fast becoming one of Europe’s most up-and-coming destinations. However, it remains criminally underrated, getting only a fraction of visitors compared to its neighbour, Croatia. While small, Montenegro is surprisingly diverse and boasts glacial lakes, fjords, rugged mountains, and dense forests.
Its coastline is also incredibly picturesque, with crystal clear waters and buzzy beach towns. But you don’t need to visit the beach to hit the water – as, in the mountains, there are blissfully blue lakes that are perfect for swimming. Hikers might like to head to Durmitor and Prokletije National Parks, where stunning trails wind past hulking mountains, and brown bears, wolves, and lynxes roam the woods.
2. Slovenia
Home to snow-dusted mountains, winding turquoise rivers, and a Venetian-style coastline, Slovenia remained one of Europe’s best-kept secrets for years. While those days are (sadly!) gone, when compared to its neighbours Italy, Austria, and Croatia, Slovenia is far less touristy – and much cheaper. And yet, its beauty, history, culture, and cuisine rival these more popular countries.
Thanks to its deep blue waters and soaring mountains, Lake Bled is Slovenia’s most popular spot, and if you’re looking for adventure, you’ll find it here – trek up Mount Triglav, hike through misty forests, or kayak along sparkling rivers. The Slovenian Riviera has all the allure of the Croatian coast without the crowds, while inland, you can get your culture fix in the idyllic towns of Ptuj and Maribor.
3. Finland
While the crowds flock to Sweden and Norway, Finland remains one of Europe’s most underrated – and enigmatic – countries. As one of the continent’s most sparsely populated countries, Finland is the perfect destination for travellers seeking peace and solitude – but it has just as much to offer intrepid explorers and culture enthusiasts, too.
The jaw-dropping beauty of Lapland draws adventure lovers from across the world, and you can go snowmobiling through snow-swathed forests, ice skate on frozen lakes, and perhaps even catch a glimpse of the mesmerising Northern Lights. You can also learn about Finland’s fascinating Sami culture, sip glogg by the fire in cosy log cabins, and experience the thrill of leaping into a frozen pond after a sauna.
Have a read of our article, 9 magical experiences you can only have in Lapland, for more information.
4. Albania
For years, Albania remained relatively undiscovered, while its neighbour Greece hogged all the limelight – but this overlooked jewel of the Mediterranean is beginning to carve out a name for itself. The pristine sandy beaches here are mostly uncrowded by tourists, and the dramatic mountains and scenic valleys are home to pretty Ottoman towns, fascinating Roman ruins, and alluring azure lakes.
This beautiful Balkan nation is wonderfully unique. While Greek, Italian, and Turkish influences are noticeable, Albania’s language, customs, and cuisine are distinct. The capital, Tirana, buzzes with life, and the Ionian coastline rivals Croatia and Greece. Hospitable locals greet tourists warmly, unwearied by mass tourism – but it won’t be long before the crowds hit, so now’s the time to visit.
5. Uzbekistan
Located in the heart of Central Asia, Uzbekistan is one of the most underrated countries in the world. It’s also a place tourists never think about visiting, but once they do, they tend to wonder why they left it so long! As the heart of the old Silk Route, Uzbekistan is steeped in culture and history.
Home to soaring mountain ranges, seemingly endless deserts, and atmospheric cities with some of the world’s most ornate Islamic buildings, you can spend weeks here without scratching the surface. Uzbekistan’s rich cultural heritage is another draw, and its historical teahouses, traditional puppet shows, and Uzbek Khorezm dance are compelling – while the friendly locals are another bonus.
For more information, check out our article: 9 incredible things to see and do in Uzbekistan.
6. Bhutan
Bhutan is like nowhere else in the world. Shut off to tourists until 1974, half a century later, the last great Himalayan kingdom is still shrouded in mystery. One reason for this is the country’s sustainable development fee, which sees visitors paying $100 per day.
This tariff stops Bhutan from being overrun with tourists, allowing it to protect its timeless traditions, breathtaking landscape, and rare wildlife (including the enigmatic snow leopard). The villages here are home to ancient monasteries, golden-roofed temples, red-robed monks, and valleys that echo with tinkling yak bells. A carbon-negative country, Bhutan is as close to a Shangri-La as you can find in our developed world.
To learn more, check out our article: 7 of the best experiences from a visit to Bhutan.
7. Laos
Easily one of the most underrated countries in South East Asia, Laos is often overlooked in favour of its neighbours, Thailand, Vietnam, and Cambodia. But thanks to the lack of mass tourism here, you get more bang for your buck – and with emerald rice fields, ancient forests, Buddhist temples, cascading waterfalls, and French colonial architecture, there’s just as much beauty to be found, too.
Like neighbouring Cambodia, Laos has a painful past after being caught between two wars – but its future is bright, and the locals are incredibly welcoming. From the forest-clad peaks of the north to the open plains and plateaus of the south, Laos is strikingly diverse. The capital, Vientiane, may lack the buzz of Bangkok or Ho Chi Minh City, but it’s a great place to adjust to the slower pace of Lao life.
8. South Korea
While its big, beautiful neighbour, Japan, might sweep up most of the crowds, South Korea has just as much to offer. With a history that can be traced back 700,000 years, this is a land where the modern and ancient world coexist. Futuristic skyscrapers and historic temples sit side by side, and slick malls and buzzing karaoke bars are just a short stroll from old alleyways and historic street markets.
Neon-lit Seoul pulses with energy, while coastal Busan has some of South Korea’s best cuisine, as well as gorgeous mountains and beaches. History buffs will love exploring ancient Gyeongju, once the fourth-largest city in the world, while Seoraksan National Park has the best hiking trails in the country. And idyllic Boseong is the green tea capital of Korea and the perfect place to kick back and relax.
For help planning a trip here, check out our article: 10 things to see and do in Seoul.
9. Uganda
Uganda isn’t just one of Africa’s most underrated countries; it’s also one of the best countries in the world to visit if you’re hoping to see animals and looking for adventure. While most tourists flock to Kenya, South Africa, or Tanzania for safaris, Uganda is a cheaper and quieter option. It’s also one of the only places in the world to go mountain gorilla trekking.
Bwindi Impenetrable Forest and Mgahinga National Park are where to head to see these intelligent, gentle giants – and if you’d like to take a more traditional safari, there are many parks where you can spot lions, cheetahs, giraffes, and elephants. Outdoor adventure abounds here: you can go rafting on the Nile, swim in the shimmering Kyaninga crater lake, and hike the craggy peaks of the Rwenzori Mountains.
10. Estonia
Estonia is one of the most underrated and unique countries in Northern Europe. It’s an intriguing blend of urbanity and wilderness, old and new, crumbling castles, and tech-savvy cities. Since it emerged from behind the Iron Curtain, tourists have started streaming in, especially to the capital, Tallinn, one of Europe’s most photogenic cities.
The ancient churches and medieval streets will appeal to history buffs, while the lively bars and vibrant culture are far more modern. If you’re looking for rural respite, the quiet countryside is blanketed in vast forests, tranquil lakes, and wild wetlands. The hiking trails in Otepää Nature Park are also exceptional, and the island of Saaremaa is known for its pristine beaches and spas.
If you need more convincing, check out our 10 reasons to add Estonia to your travel wishlist.
11. Armenia
Few countries are as ancient and complex as Armenia, and even fewer are as rewarding to visit. While travelling around can be challenging, it’s worth the effort. Along the way, you’ll likely be stunned by its indescribable beauty, awed by its rich history and culture, and charmed by the locals. Plus, if you’re looking for adventure, you’re heading to the right place.
The capital, Yerevan, is an intriguing contradiction of old and new. It’s older than Rome but packed with early Soviet architecture, and its pretty parks, open-air galleries, and excellent restaurants and bars are a joy to explore. The countryside is dotted with dramatic gorges, snow-capped peaks, and spectacularly placed medieval churches and monasteries that may take your breath away.
12. Ethiopia
Ethiopia is one of the world’s oldest countries – and also one of the most underrated. For years, famine, drought, and political unrest meant travel was on the back burner, but in 2024, Ethiopia had one of the fastest-growing economies in the world. Teeming with ancient treasures, UNESCO World Heritage Sites, and breathtaking landscapes, it’s no wonder that travellers are beginning to flock in.
As the only African country to withstand colonisation, Ethiopia has a strong sense of identity, and locals are keen to share their captivating culture (and delicious food) with tourists. The rock-carved churches at Tigray are unmissable, as are the Lalibela temples, while the stunning Simien and Bale Mountains are ideal for hiking. Catching a local Ethio-jazz show is a must, too!
13. Uruguay
Tucked between Brazil and Argentina, it’s easy to understand why Uruguay is often overlooked. But, while it might be one of South America’s smallest countries, it’s also one of the safest – and one of the most welcoming, laidback, and culturally sophisticated. Inland, you’ll mostly find rolling hills and lush grasslands, but along the coast, you’ll discover a treasure trove of hidden gems.
The cosmopolitan capital, Montevideo, is creative and progressive, packed with crumbling Art Deco buildings, colonial homes, and vibrant food markets. The beautiful and charming UNESCO-listed Colonia del Sacramento is unmissable, and the perfect place to experience everyday life, visit museums, eat and drink, and connect with friendly locals. The nearby beaches are fabulous, too.
Final thoughts…
Sometimes it can seem the world hasn’t only been explored, but also overwhelmed by throngs of tourists. However, this isn’t true. Exploring ancient Italian cities and idyllic Greek islands in the height of summer is one thing, but visiting the lesser-known corners of the world is quite another.
Not only will visiting these places open your mind to the true beauty and diversity of the world, but you’ll also get to enjoy a completely new travel experience. Plus, these underappreciated countries tend to be reasonably priced and relatively uncrowded.
So, if you’re looking to go somewhere different, we hope you’ve been inspired by the destinations in this article. After all, how many people do you know who’ve been to Bhutan, Uganda, Armenia, Uzbekistan, or Uruguay?
Alternatively, for tips on where to travel if you’d prefer to stay closer to home, check out our article: 13 hidden gems to explore across the UK. You can also browse travel deals on our website below.
Have you been to any of these countries? Or will you be adding them to your travel wish list? We’d love to hear from you in the comments below.
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