This article was written for Annabel & Grace, which is now part of Rest Less.
I love a beauty box as it introduces me to brands and products that I have never tried. I am always looking for products that will help my skin, hair and nails. However to find a beauty box that is aimed at midlife women in the UK is even better. TOYL (Time of Your Life) are doing just that with their newly launched subscription beauty box.
The TOYL box is a positive, interactive monthly experience that includes beauty products, podcasts on subjects affecting mid-life for women and videos that showcase why the included brands are relevant to this demographic. I know Grace and I are in our 60s but I think we are still midlife. It is not the number is it? It is how you feel. I feel like I have lots left in me so I need to look after myself. I have never felt spending money on beauty products is a waste if they ‘do what they say on the tin’. However there is nothing worse than being persuaded by an over zealous sales assistant to buy a product and it doesn’t work. Money down the drain.
So subscribing to TOYL is the perfect solution. Once you subscribe you will receive a box every month that is themed and packed with full size beauty goodies that are proven to work for midlife women as well as provide day to day glamour for a great look.
“In midlife our beauty products need updating to keep up with the changes in our skin. The TOYL box is designed to be a treat, confidence booster and an opportunity to test out brands specific to midlife beauty. In short, it’s a chance to update your beauty shelf at an incredible price from brands that actively want to work with midlife women.”
Karen Davis, Founder of TOYL
WHAT DOES TOYL COST?
The TOYL box is a subscription box for £35 per month (with free P&P) that can be cancelled at any time or you can purchase the box as a one-off for just £50 with no commitment.
IS TOYL JUST A MONTHLY BEAUTY BOX?
No, TOYL isn’t just a beauty box, it’s a world that offers podcasts, blogs and newsletters on midlife beauty and other issues surrounding midlife from beauty to business start-up, the menopause to marriage, dating to Latin dancing. In short, it’s the go-to place for midlife women to find out about how to live midlife brilliantly. Have a read of their blog, The Old Grey Matter, all about going grey with tips from Chris Williams, Colour Director at Rush.
“Midlife women are the fastest growing demographic in the world, yet 88% of us don’t think brands talk to us, ignoring us in favour of younger women who often have less spending power. TOYL is a positive place for midlife women to find out about how to live midlife well, coupled with a monthly treat and confidence boost via the beauty box, direct to your door.”
Karen Davis
ABOUT KAREN DAVIS, THE FOUNDER OF TOYL
Karen Davis is an ex-beauty PR of twenty five years, award winning 40+ beauty blogger. She has created reader beauty offers for most of the major UK media and her book, Time Of Your Life on how to live midlife brilliantly, is out July 2019.
WHY WAS TOYL CREATED?
TOYL was created for a couple of reasons.
88% of midlife women think that brands are way more preoccupied with “anti-ageing” than we are. We don’t want to anti age, we want to look amazing.
Midlife women are the fastest growing demographic in the world, but over 80% of us don’t think that brands, any brands speak to us.
64% of all household spend is controlled by midlife women so why don’t brands make more of an effort to speak to us?
MAY months box contained:
- Aurelia Probiotic Brightening Essence £42.00
- Bellapierre Brow Palette £35.00
- James Read Sleep Mask Face Tan £12.50
- Mavala Hand Cream £ 14.70
- Skin Republic Hand Mask £5.49
Grace sampled a couple of the items in the May months box and she was very impressed. Here are her reviews:
Skin Republic Retinol hand mask:
As per the instructions, I popped this pair of serum-rich dual layered gloves on for 20 mins. The natural plant extracts, over time, target visible signs of ageing by replenishing moisture. Apparently our skin has a four week regeneration period. So it’s recommended to use this product twice a week for the first month and then as required. A pleasant treat for your hands.
James Read Sleep Mask Tan
Wow! This a little tube of wonder as far as I’m concerned. You apply a thin layer of this colourless gel on your face before you go to bed. It glides on easily and absorbs quickly. Best of all, it is fragrance free – why can’t other fake tans achieve this? I was fully prepared to have a stained pillowcase by morning, but guess what – it was still as white as snow. My face however, now has a subtle golden glow. Love this product.
Of course there may be products that you don’t want to try or would not suit you. If this is the case put them to one side and when you next have to buy a present for a girlfriend then wrap some of these up in a bundle. However make sure you tell them about the TOYL subscription box. We all whinge that we are the ‘forgotten age of women’ so we need companies like TOYL to keep working for us finding out which are the best products for women of our age.
I love that Karen has taken the toil out of the constant search for the new best miracle cream. However she is realistic that we must embrace our age and make the most of what we have.
TO SUMMARISE WHAT YOU GET WHEN YOU SUBSCRIBE TO TOYL:
- FULL SIZE or luxe travel size products – NO silly sample sachets!
- A saving of UP TO £65 on RRP every month
- FREE cancellation – NO contract
- FREE P&P
- THEMED BOXES – no more random products, but a box built around the time of year and your changing beauty needs
- EXPERT ADVICE – from a host of industry experts on how to look at beauty in midlife and get the very best from the products we send you
- BLOGS – on beauty, life and careers just for starters
Just in case you are still pondering then look at what you missed with the July box:
- SEACRET SPA FOOT CREAM WITH TEA TREE OIL / 150ML/ RRP £29.99
- ULTRASUN PROFESSIONAL PROTECTION FOR FACE / 25ML / £17.00
- GATINEAU FLORACIL PLUS GENTLE EYE MAKE UP REMOVER / 118ML / RRP £19.00
- TISSERAND AROMATHERAPY LAVENDER & CHAMOMILE TREATMENT ROLLER BALL / 10ML / RRP £6.25
- BELLAPIERRE WATERPROOF GEL LIP LINER PENCIL IN CINNAMON / FULL SIZE / RRP £20.00
- GATINEAU COLLAGENE EXPERT SMOOTHING EYE PADS / SINGLE USE / RRP £8.00
I think TOYL beauty boxes are the perfect solution to finding the beauty products that suit you the best.
For more information on TOYL click HERE to go through to their website. Enter code CW at checkout to get your first month at half price.